electronica – and the lack thereof

Is it dumb to love a label and its culture?

I’m just a huge fan of Mad Decent and its culture. Just really different and always tries something new. I feel like I like it and the idea of it, too much.

Do you feel me?

It’s a good question, one that is ripe for discussion.

One of my favorite labels is Kitsuné – I enjoy the vast majority of the artists they sign, and it’s no coincidence that they also happen to make clothing. They recognize that their listeners have a certain style they can tap into. The cynical perspective is to say they’re manipulating sheep into buying a lifestyle, but the fact of the matter is that music correlates to more than just what we listen to, much the same as any other serious passion in life.

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I went to my first electronica concert a few weeks ago – but to describe it properly, I have to start from the beginning. The beginning of my love for electronic music, that is.

The first time I put a track on repeat was when I was 10 years-old. My dad had bought an album after hearing a song in a commercial; the album was from the electric quarter Bond, the album was their first – Born – and the track was Alexander the Great. It was arguably the closest thing to electronic music that I’d yet encountered, and it promptly crawled through my ears and into my soul. I was utterly smitten. I loved the whole album, actually, but I played that one track well beyond 10,000 times over the course of the following years. It had certain features that, as it turns out, are hallmarks of the music I love most today:

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